As I was watching some news on January 20th, 2009 after an amazing day down at the National Mall in Washington, DC (no, it’s not for shopping), I saw a commercial that made me sit up, concentrate and stare in amazement.
I was blown away by the message, the music and the visuals. I’m not afraid to say I even got goosebumps… seriously. Who could have created such an amazingly stirring and passionate piece of visual art?
Please, please, please show me who would display this miraculous and moving statement.
It was Starbucks.
I couldn’t find who created the Starbucks animation but the music is from MC Yogi. Great vibe in his delivery and of course, the visuals fit right in. Really a perfect style for the message, the music and complete package.
Now, ok… they are trying to excite the American people and get us all to embrace national unity as well as ride the “change wave”, plus sell some more coffee and that’s fine. The commercial is great, as I’ve said, and I’m glad someone created it… but c’mon. This should have come from “your Congress and Senate” or “The Office of the President” or hell, even from “The Pentagon”.
Even still, the fact that it came from a massive corporation is (although not ideal) fine. But Starbucks… Starbucks which does do a lot of good in the world, yet buys up properties and extends it’s reach far into the valleys and alleys of cities, following local coffee shops and exploiting their culture. They have a dubious past with their CEO’s which they’ve hidden quite well, but hey, we’re all about Change and Hope now.
Let’s hope Starbucks uses their own message and keeps a progressive mindset and continues to promote and push community and service as part of their agenda. I hope they go one step further and promote peace and justice as well as other causes, although they do claim to be completely outside of politics.
And hey, volunteer… why not! Check out their site..
Fantastic commercial though…